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Tag Managers

A 3-post collection

Page 1 of 1

Google Tag Manager (GTM) vs BigPicture.io

It's been about a year now since we launched the initial beta for BigPicture.io, and a lot has happened since then. But one of the »

Michael Frye on Google Tag Manager, Tag Managers, marketing 05 May 2017

What is a "tag"?

I've talked to a number of people lately that are confused on what a "tag" is. A tag in the tech world can generally mean two »

Michael Frye on marketing, Google Tag Manager, Tag Managers, wordpress 30 March 2017

Google Tag Manager vs Google Analytics

When doing user research for Big Picture, I found that there was a lot of confusion over when to use Google Analytics (GA) vs Google Tag »

Michael Frye on Google Analytics, Google Tag Manager, Tag Managers 01 November 2016
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